Welcome to MWSRA!

The purpose of this association is to promote winter sports in the Midwest area by providing service and assistance to the winter sports industry, it's representatives and dealers; and to facilitate dealers and winter sports representatives in their buying and selling efforts by sponsoring working markets.

The association covers the states of Illinois, Iowa, Upper Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.

MWSRA sponsors a winter trade show(s) held at the Alliant Energy Center Exhibition Hall in Madison, Wisconsin. The January "2023 Show" takes place January 3-5, 2023. Retailer Registration is required for attendance at this show.