HOME   INDUSTRY CALENDAR   JANUARY SHOW SCHEDULE   FEBRUARY SHOW SCHEDULE   RETAILER REGISTRATION   REPS   LINES   ALLIANT ENERGY CENTER   HOTEL INFORMATION   REPS LOOKING FOR LINES   MWSRA MEMBERS   ABOUT MWSRA   PICTURES   CONTACT MWSRA   2013 SHOW BOOKLET   Midwest Winter Sports Reps Association Welcome to MWSRA The purpose of this association is to promote winter sports in the Midwest area by providing service and assistance to the winter sports industry, it's representatives and dealers; and to facilitate dealers and winter sports representatives in their buying and selling efforts by sponsoring working markets. The association covers the states of Illinois, Indiana, Iowa, Upper Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin. MWSRA sponsors two winter trade shows that are both held at the Alliant Energy Center Exhibition Hall in Madison, Wisconsin. The January Show takes place January 7-9, 2014 and the February Show takes place February 11-13, 2014. Registration to each show is required to attend.